Why a business needs an Ecommerce & Digital Chinese agency
With the growing demand for goods in China the importance of ecommerce and digital
marketing has been increased. To meet their requirement they are buying goods from the
foreign product from the Internet. As a result of its cross-border e-commerce purchases
now account for 40% of online transactions in China agency.
Key features of Chinese e-commerce
- World’s largest market for e-commerce
The Chinese market is estimated to grow over $1 trillion by 2018. It can become larger than
e-commerce market of the U.S., Japan, Germany, etc. I the ye2014 there were 360 million
online shoppers in China.
Many Chinese shops online to avoid the crowds and faster delivery. People buy fashion
items, cosmetics and entertainment products online. Due to the rapid urbanization in China
cities have become congested, crowded and polluted with more pressure on infrastructure
as well as public services
- The landscape of e-commerce is different
E-commerce market of China is unique due to the Internet censorship. The western
commerce has not been able to successfully expand their business into the middle kingdom
due to state restrictions.
Due to it, the e-commerce websites in China are domestic firms that have grown to serve
the unique demand of the market.
- Main players in the Chinese market
The Chinese internet giant Alibaba has two large e-commerce platforms.
- Tao Bao
It is owned by Alibaba it is the most successful online retail platform in China. Tao Bao
provides consumer to consumer retail by offering a platform for small business to open the
online stores. A seller can sell the products at a fixed price as well in the auction. Although
eBay charges sellers on a transaction basis, whereas TaoBao offers basic service free to a
It has become e-commerce platform where the Chinese are able to buy international as well
as local brands. It was launched in the year 2008 in order to aim the host official brand
shops. It greatly attracts the Chinese as there are a large number of fake goods circulating.
They ensure brands are genuine and will pay a surplus for this.
- Chinese people share their purchases through social media
The buyers in China are active in terms of their online communications. They often share
their decisions with their network on social media outlets such as Weibo and Wechat. Many
buyers offer consumers the chance to share their purchase directly after they complete it
To check the right channel and the market is a key, many firms will partner with local
agencies to get the knowledge and utilize their connection in China. You must be a Mandarin
speaker as the Chinese people still have low levels of English.
If you are a new startup or want to expand your business in Chinese market must hire an
Ecommerce and digital Chinese agency.
for more updates please visit here: http://ecommercechinaagency.com